To empower every modern desi girl to embrace mindful self-care through personalized routines, community support, and intelligent tools.
To become the leading digital sanctuary for South Asian women worldwide, redefining wellness with cultural relevance and radiant confidence.
Hi, Iām Krupa ā a corporate girl, ice skater, and aspiring lawyer passionate about helping brown girls reclaim their health and glow. I built Rani Rituals as a space I wish I had: one that gets our routines, our skin, our moms, and our magic.